In today’s competitive atmosphere, there is a serious battle for attention taking place. These days, almost everyone is using the internet due to which a number of traditional marketing techniques are being downplayed. Instead, businesses are deeming it better to allocate a greater portion of their resources to digital marketing because it is more likely to give them the highest possible return on investment. One of the most effective digital marketing techniques is none other than social media marketing. Not only is it super-efficient, it also seems like the best way to go because almost all major social media platforms have received attention regarding how easy is to capture the attention of users and to keep them coming back.
As many experts have been talking about social media marketing, another issue has gained attention and that is how to market to millennials in the best way. Currently, millennials are the largest generation that you will come across social media networks due to which it would be very unwise for a business to not pay attention to them. However, it is also a fact that getting the attention of millennials is not that easy because they tend to be fickle. So, how do you go about it? Here are 4 effective ways that you can market to millennials
Conduct challenges for engaging and converting your audience
It is not necessary for millennials to browse on Instagram and Facebook for the purpose of shopping. Businesses need to keep that in mind and come up with ideas to launch creative and unique campaigns that don’t just stand out, but are also able to engage with millennials. They should be powerful enough to ultimately make them your customers. Statistics have shown that contests and challenges can do this really well because they are a sort of dare to take action. Also, millennials will also encourage their friends to participate as well and this also works in your favor.
These challenges are ideal for showcasing your brand, products and services and deliver value to potential customers. You can use Instagram/Facebook live for engaging with them and making them feel special. You should also be transparent and introduce whatever you are selling in the beginning. It is also recommended that you personalize the experience for them as this has a lot of appeal.
Opt for a simple and conversational approach
One important thing to remember is that millennials are not like the rest of the people. They will not pay heed to any marketing technique that’s after their money and doesn’t have any appeal. Furthermore, capturing the attention of millennials can also be very difficult because they have various platforms to engage on, which means there is lots of clutter to keep them distracted. So, how do you cut through all this clutter?
First, you need to understand that most of the social media networks that exist these days give you the opportunity of uploading content in different forms, such as videos, images, plain-old text, GIFs and so on. When you are a marketer, it can be easy to get confused because you don’t know which option to choose from this many opportunities in order to reach your audience. However, you have to be very cautious in choosing the right method and also deploy it the right way so your effort on content doesn’t go to waste.
The key is to remember that your messages should be simple and conversational. Millennials do not like jargon and associate more with brands that communicate with them in their lingo. If you think about it, this seems quite plausible as there is no better way to attain people’s attention than conversing with them in their own language. Furthermore, in order to truly appeal to millennials, all your content, whether it is images, videos or text, should be kept conversational. They want to be talked to and you need to tell them how your offering can be beneficial for them. When you create conversational content, it can humanize your brand and this can have a huge impact.
Create a chatbot for your business
As mentioned above, one of the best ways to speak to millennials is by being conversational and chatbots can be immensely useful in this regard. They have become an essential feature of a number of social platforms these days, such as Facebook. There are several reasons that have led to their popularity and use. Firstly, they give you the opportunity of getting more customers by showcasing your products to users and giving them the option to purchase. Secondly, chatbots have also proven to be very useful in delivering a personalized experience to potential customers by engaging with them, which is necessary for having conversations.
Chatbots can also play an important role in attracting repeat visitors as well as new customers with just a click. Sending coupons and promotions is extremely easy with bots. Lastly, chatbots also enable businesses to be available 24/7, which means a business can communicate with existing customers and prospects at their convenience thereby giving strategic advantage to a business. These days, even non-technical teams can use drag and drop solutions for creating chatbots.
Get in touch with prospects via WhatsApp
WhatsApp has more than a billion users worldwide, making it an opportunity that cannot be simply ignored by a business. A large number of millennials use WhatsApp for communicating with their loved ones and for staying on top of things in groups they are part of. Thus, it is a no-brainer for businesses to direct their marketing efforts towards millennials via this platform as this can be highly effective. In addition, Facebook is also offering businesses to promote their offerings on WhatsApp through their ad manager, which can make it easy to reach out to millennial prospects.
With the help of these four tips, you will be able to up your marketing game for reaching out to millennials the right way. This can go a long way in boosting your business’s bottom line and expanding your customer base.