People are visually-oriented beings. This fact is gladly used by all those who in some way deal with marketing and advertising. That is why creating content that is visually appealing and engaging is their primary goal. Various programs and tools help them with this. These don’t have to be too complex or expensive to give excellent results.
In a world where exaggeration has become a great part of their lives, simple things started to attract a lot of attention. For example, that’s the case with simple animated sketches that you may have seen on social networks.
You’ve probably seen motion graphics showing a hand that holds a pencil and draws various doodles, inserts them into context, writes text, or makes an animation. Nothing too complex but quite enjoyable to watch. Plus, Google favors animations when it comes to SEO. These are better known as whiteboard animation videos, which you can learn more about at this link.Â
Video content has become a very powerful tool in any marketing strategy. It has the power to convey easy-to-understand information in a simple and clear way, without too much statistics and text. Numerous tools can help you create engaging animated content, and you can use these apps for different things.
Educational and How-To Videos
As the oldest form of marketing animation, ads are still current, only significantly improved in the visual sense. At first, they were hand-drawn graphics, and their creation was time-consuming. The end of the 20th century brought the expansion of computer animation that raised this art to a new level.
Today, mere advertising and convincing the audience to buy your product or use your service is overrated. The audience asks much more from brands – they want some added value. Only when they get it will they give you their trust (and money).
A short and fun animated graphic explaining the benefits of a service/product is much more appealing than a boring ad explaining why something is the best, most efficient, and most cost-effective. People like animated videos because they are engaging and enjoyable to watch. These are great for attracting attention.
Long video tutorials can be tedious. People usually only watch them if they are already interested in the product/service and want to know more about it. Short animations should arouse that interest. They shouldn’t contain too many technical details. Making Doodly sketches is much cheaper than producing multi-minute videos. Plus, they give a lot more space to express creativity.
Tell Your Story
Doodle sketches can tell your story and send an easy-to-understand message to any audience. In these short videos, you can explain your product or service or give viewers reasons to consider you a reliable brand. You can even make a short animation of your company’s history. In this way, you will bring your work closer to the audience, which will feel a greater connection with you.
As seen in a Doodly review, this program can help you create simple videos that can go viral in no time. People will be happy to share the exciting content you place on them. That’s what you want to achieve. And once you get more social attention, you can be more specific in promoting your products/services.
Whether you’re creating a 10-second GIF or a 2-minute animation, you can rely on the power of video content. All you need is quality software, which can compensate for the lack of knowledge about graphic design. In apps stores, you can find a variety of tools adapted to your needs and budget.
Landing Page Animation
A landing page is a web location that visitors reach after taking a call to action promoted in your online marketing campaign. It is what sells, that is, forces customers to take action that is favorable to you. That can be buying your goods, using your services, spreading the word about you, etc. That is why a landing page mustn’t be like any other page on your website.
In an age of information overload, you need to offer unique content to the audience. That must be something that the people will accept and enjoy; otherwise, it’s in vain. Without a doubt, video improves brand recognition. It became the essential tool of viral marketing.
Research shows an exponential increase in conversions for websites that have included animation on their landing pages. But not just any video – you need the one that evokes certain emotions in viewers. If visitors are emotionally attached for the first few seconds, they will stay on your website and probably take favorable action.
Doodly animation is a perfect choice if you want to achieve that. Although it seems simple, it’s different and immediately attracts attention. When done correctly, it can create all kinds of positive emotional reactions.
Make Money Out of Doodling
Using animations in marketing can help you beat the competition. Short videos that mix information, creativity, and fun are a great way to brand and create a recognizable image for your audience. People will remember a catchy video, sketch, or jingle and link it with your brand.
Graphic designers and agencies are mainly hired for making marketing animations. But the vast availability of video software has created an excellent chance for creative people to earn some cash. If you’re one of them, you can learn how to make Doodly videos and sell them to other businesses. It’s not rocket science, but not anyone has time to do that.
With the help of video software, you can learn to make introductory and instructional videos, moving graphics, or animated logo designs. Programs like Doodly are simple to use as they don’t require prior knowledge of graphic design. Still, you need to improve and sharpen these skills to stay competitive.